The cult’s clichés and loaded language also put up an invisible wall between believers and outsiders. The language helps to make members feel special, and separates them from the general public. It also serves to confuse newcomers, who want to understand what members are talking about. The newbies think they merely have to study harder in order to understand the truth, which they believe is precisely expressed in this new language. In reality, though, loaded language helps them learn how not to think or understand. They learn that “understanding” means accepting and believing.
