We cling to perfectionism not because the cost of failure rises but because the importance of the reward rises. The more we want something, the more afraid we are to not get it. A “perfect” example of this is one of the many low-risk and high-reward behaviors that trigger a perfectionistic response in people: asking a girl to go on a date, asking for a raise, meeting new people, or trying something new. Each of these usually has a negligible downside compared to the great upside if it’s a success. Why then, would they trigger this response?