Max ’s Kindle Notes & Highlights

Persuasive Copywriting: Using Psychology to Engage, Influence and Sell, by Andy Maslen

You need to find an emotional connection with the customer, not with the product.

See Max ’s notes & highlights

Persuasive Copywriting: Using Psychology to Engage, Influence and Sell

Persuasive Copywriting: Using Psychology to Engage, Influence and Sell

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