The Korean War “brainwashing” story worked its way deeply into America’s dream state, through the aggressive promotional efforts of CIA-sponsored experts like Edward Hunter, who claimed to have coined the term. Writing bestselling books on the alleged Communist technique and testifying dramatically before Congress, Hunter “essentially modernized the idea of demonic possession,” in the words of one observer. The self-described “propaganda specialist” described how all-American boys fell victim to an insidious combination of Asian mesmerism and Soviet torture science,