Become a Technical Marketer: A Guide to Working Faster, Accelerating Growth, Automating Marketing Tasks, and More

by Justin Mares

Programming is actually the last resort of a good technical marketer. Instead, a good technical marketer looks for tools first, and then looks for tactics using services we’ll cover shortly, then looks for existing code snippets like the ones we’ll give you, and only after they’ve exhausted those three options do they start writing code.

“Don’t write code when a hack will suffice, and don’t use a hack when a system will suffice.”