Juan Carlos Argeñal

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Instead we liked a variant that had recently been adopted by the state of Illinois and is also used in other U.S. states. When people renew their driver’s license, they are asked whether they wish to be an organ donor. Simply asking people and immediately recording their choices makes it easy to sign up.† In Alaska and Montana, this approach has achieved donation rates exceeding 80%.
Misbehaving: The Making of Behavioral Economics
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