Juan Carlos Argeñal

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The difference between an office of 190 square feet and one of 210 square feet is not a noticeable difference. Most people who visit the school don’t even realize that offices differ in size. But if the only thing you are staring at on a spreadsheet is a list of offices with their measurements, this factor is bound to be overweighted. If there is a number, people will use it.
Misbehaving: The Making of Behavioral Economics
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