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Misbehaving: The Making of Behavioral Economics, by Richard H. Thaler

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temporary spikes in demand, from blizzards to rock star deaths, are an especially bad time for any business to appear greedy. (There are no good times to appear greedy.)
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Misbehaving: The Making of Behavioral Economics
Misbehaving: The Making of Behavioral Economics
by Richard H. Thaler
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