With this comes fragility—that of a self that can’t tolerate conflict and frustration. And this fragility, in turn, makes us more pliable to whoever can present the most enthralling representations that save us from a direct confrontation with the world. Being addressed to us, these representations allow us to remain comfortable in a little “me-world” of manufactured experience. If these representations make use of hyperpalatable mental stimuli, the world of regular old experience may come to seem not only frustrating but unbearably drab by comparison.