The World Beyond Your Head: On Becoming an Individual in an Age of Distraction

by Matthew B. Crawford

The latter self-understanding is an invitation to narcissism, to be sure. But it also tends to make us more easily manipulated. As atomized individuals called to create meaning for ourselves, we find ourselves the recipients of all manner of solicitude and guidance. We are offered forms of unfreedom that come slyly wrapped in autonomy talk: NO LIMITS!, as the credit card offer says. YOU’RE IN CHARGE. Autonomy talk speaks the consumerist language of preference satisfaction. Discovering your true preferences requires maximizing the number of choices you face: precisely the condition that makes for maximum dissipation of one’s energies. Autonomy talk is a flattering mode of speech. It suggests that freedom is something we are entitled to, and it consists in liberation from constraints imposed by one’s circumstances.