When the choosing will is hermetically sealed off from the fuzzy, hard-to-master contingencies of the empirical world, it becomes more “free” in a sense: free for the kind of neurotic dissociation from reality that opens the door wide for others to leap in on our behalf, and present options that are available to us without the world-disclosing effort of skillful engagement. For the Mouseke-doer, choosing (from a menu of ready-made solutions) replaces doing, and it follows that such a person should be more pliable to the choice architectures presented to us in mass culture.
