his authentic self, and therefore unavailable for rational scrutiny. The fact that these preferences are the object of billion-dollar, scientifically informed efforts of manipulation doesn’t square with the picture of the choosing self assumed in the idea of a “free market.” It is a fact without a noisy partisan, so our attention is easily diverted from it. Further, by keeping his gaze away from such facts, the liberal/libertarian keeps his own soul pure, lest he commit the sin of recommending to others some substantive ideal, one that will necessarily be controversial. But outside his garden
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