Gratitude Boosts Serotonin One powerful effect of gratitude is that it can boost serotonin. Trying to think of things to be grateful for forces you to focus on the positive aspects of your life. This simple act increases serotonin production in the anterior cingulate cortex.9 The same study that found this also showed that remembering sad events decreases serotonin production in the anterior cingulate. Thus, remembering positive events has a twofold effect: it directly increases serotonin and indirectly keeps you from remembering negative events. Gratitude Improves Sleep Gratitude is a great
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