Jim Collins is also one of the most interesting people you could ever meet. He’s the author of Good to Great, one of the most successful business books of all time. He’s been published in 35 languages. He received the Distinguished Teaching Award from Stanford, and he’s climbed El Capitan—which puts him in the major leagues of rock climbing. But in a December 1, 2005 Business 2.0 article entitled: “My Golden Rule,” Collins explained why his rule is not to tell these interesting facts to everyone he meets:
