Passion is about the vision of the company. People want to believe that they’re doing an important job that makes a difference to their customers and clients, and puts a smile on their faces. Enthusiasm is about execution. Even with a great vision, people lose their enthusiasm and fail to accomplish what they’re capable of doing if their leaders are dropping the ball. Pride is about ethics, because few people feel proud if their company is doing something dishonest. It’s also about doing something meaningful, because as people grow older, leaving the world better than they found it
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