Since getting arrested was now the coolest thing you could do for your social life, Otpor! decided to capitalize on this marketing bonanza. We printed up three different colored T-shirts with the Otpor! fist on them, each color representing how many times its wearer had been arrested. Within weeks, the black T-shirts—with a fist in a white circle—became the hottest fashion item in Belgrade, cooler than anything either Abercrombie or Prada could design (this was the 90’s after all). That’s because the black T-shirt was given to people who’d been arrested more than ten times.
