Social media is like a live conference that is happening every second of every day. Set up your booth and get involved in the conversation. Here are some examples of the nooks in which your target buyers may be conversing, and examples of how you can engage with them online. Perhaps there are a handful of blogs that many of your target buyers read. You should read those blogs too. Add value to the conversation by leaving an intelligent comment. Sign the comment with your name and hyperlink your name back to your blog. If you leave the first comment on a hot article that eventually goes viral,
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