Espen Malmo

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One of my favorite ways to start the class is to ask the students, “What makes a great salesperson great?” The most popular answers are consistent across venues and audiences: “aggressive,” “convincing,” “great presenter,” “money-hungry.” I don't think anyone has ever given me the answer I am looking for. Great salespeople are naturally curious. They ask great questions, listen intently, and probe into points of interest.
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
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