“Companies should strive to adopt sales technology that enables better buying for customers and faster selling for salespeople.” In this chapter, I will provide detailed descriptions of how sales acceleration technology benefited our sales team at each stage of the sales process. As of the writing of this book, I had teamed up with one of our most talented product leaders at HubSpot, Christopher O'Donnell, to commercialize this sales acceleration technology so that every sales team could benefit from our insights. The first application that originated from these efforts was Sidekick, available
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