The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

by Mark Roberge

To Recap Historically, sales technology has been built for the sales leader, not the salesperson. This technology does not work for salespeople. Instead, it creates work for salespeople. Companies should strive to adopt sales technology that enables better buying for customers and faster selling for salespeople. Sales technology creates better buying experiences for customers by capturing customer context and making that context readily available to salespeople. Sales technology enables faster selling for salespeople by eliminating admin tasks and automating data capture. Sales technology developed for the salesperson in the end benefits the sales manager with more accurate reporting to run the salesforce and the business.