In the early interactions with skeptical buyers, our salespeople would state, “Listen. Most people are skeptical when they hear about inbound marketing for the first time. I was skeptical too. I just joined the company six months ago. Like you, I do not consider myself to be a technical person. I used to sell insurance before coming here. I knew nothing about blogging, SEO, or social media. But this stuff works! Look at this blog I developed in training. It literally took me a few days of effort. Do a Google search for ‘best Italian food in Boston.’ That is my website right there. The first
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