To Recap Every buyer context should have a unique sales hiring formula. For HubSpot's buyer context, there were five criteria that correlated most strongly with sales success. These criteria are probably components of your ideal hiring formula, especially if you are operating in a rapidly evolving market. The five criteria are: Coachability: The ability to absorb and apply coaching. Curiosity: The ability to understand a potential customer's context through effective questioning and listening. Prior success: A history of top performance or remarkable achievement. Intelligence: The ability to
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