The Art of War

by Sun Tzu

“One who knows how to unite upper and lower ranks in purpose will be victorious.”

To be truly successful, companies need to have a purpose bigger than making a profit.

“He who is quick tempered can be insulted,”

If you looked at the stars from inside a well, no more than a few stars would be visible to you. If you look from a hilltop, then you can see when they first appear and when they fade away. It’s not that they’re any brighter, but the setting makes it this way.

Those who win every battle are not really skillful—those who render others’ armies helpless without fighting are the best of all.

Being ruled by your emotions, exaggerating your strengths, denying your weaknesses, and wishful thinking can only lead to catastrophe.

Flexibility in our lives means having a fundamental ability to relate to any new environment and excel in it.

“Love your enemies, do good to those who hate you”

A brave person forgoes his or her own ego and well-being, and acts with neither fear of punishment nor expectation of reward.

“Be wise as serpents and innocent as doves”