The Persona is one of the most important archetypes described by Jung. He recognized early in his own life that he had a tendency to share only a certain part of his personality with the outside world. He also recognized this trait in other people, and noted that human beings divide their personalities into components, selectively sharing only certain components of their selves according to the environment and situation. The self that we present to the world – our public image – is an archetype, which Jung calls the “Persona”.
