However, at much the same time as behaviourism began to emerge in the USA, a young neurologist in Vienna started to develop a theory of mind that was to overturn contemporary thinking and inspire a very different approach. Based on observation of patients and case histories rather than laboratory experiments, Sigmund Freud’s psychoanalytic theory marked a return to the study of subjective experience. He was interested in memories, childhood development, and interpersonal relationships, and emphasized the importance of the unconscious in determining behaviour.