These figures write books, give lectures, and otherwise do what they can (i.e., next to nothing) to try to stanch (not staunch) the perceived decline of the language. They point out that there is a useful distinction to be observed between uninterested and disinterested, between imply and infer, flaunt and flout, fortunate and fortuitous, forgo and forego, and discomfort and discomfit (not forgetting stanch and staunch). They point out that fulsome, properly used, is a term of abuse, not praise, that peruse actually means to read thoroughly, not glance through, that data and media are plurals.
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