Utilize social media, but not in a way that identifies you as a vapid waster-of-time on the one hand, or a certifiable crank on the other. If you are the kind of person who sends Instagrams of your breakfast, lunch, and dinner, along with updates on your periodic potty breaks, you are wasting a precious resource. But on the other hand, if you are in deadly earnest all the time and will tweet nothing not found in Leviticus, then we all hope that the concerned furrows on your brow don’t stick that way.
