Lazy Person's Guide to Framing: Decoding the News Media
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the rich have “moral authority” over the poor. The reasoning is as follows: Success in a competitive world comes from the “moral strengths” of self-discipline and self-reliance – in working hard at developing your abilities, etc. Lack of success, in this worldview, implies not enough self-discipline, ie moral weakness. Thus, the “successful” (ie the rich) are seen as higher in the moral order – as disciplined and hard-working enough to “succeed”.
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German sociologist Max Weber, in The Protestant Ethic and the Spirit of Capitalism (1904–05), held that the Protestant ethic was an important factor in the economic success of Protestant groups in the early stages of European capitalism; because worldly success could be interpreted as a sign of eternal salvation, it was vigorously pursued. —
Kieran Telo
As I noted a few pages earlier
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repeated stimulation of our fears affects our brains at a synaptic level. The fear/alarm framing receives continual reinforcement.