Prosperity is the value of capitalism and utilitarianism. Prosperity maintains a close relationship with liberty, as it values the freedom of the market and of individual actors and decision makers, so-called rational actors, to make their own choices and decisions. As characterized by Ayn Rand, “In a capitalist society, all human relationships are voluntary. Men are free to cooperate or not, to deal with one another or not, as their own individual judgments, convictions and interests dictate.”
