My colleague Evan Bottcher developed the diagram shown in Figure 2-1 in the course of working with one of our clients. The figure shows the interplay of goals, principles, and practices in a very clear format. Over the course of a couple years, the practices on the far right will change fairly regularly, whereas the principles remain fairly static. A diagram such as this can be printed nicely on a single sheet of paper and shared, and each idea is simple enough for the average developer to remember. There is, of course, more detail behind each point here, but being able to articulate this in
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