Park Place: How to Cash In on the Mobile Home Park Niche

by Tony Ferris

Hardy says to forget willpower; it's all about why power. Your choices are only meaningful when you connect them to your desires and dreams. The power of your why is what gets you to stick through the grueling, mundane, and laborious. All of your goals will be meaningless until you connect them to your why. Let’s take a plank as an example. If you were to put a 10-inch wide, 30-foot long plank on the ground and say, ‘If you walk the length of the plank I'll give you $20,’ would you do it? You’d probably say, ‘Sure, that’s an easy 20 bucks.’ But what if I took the same plank and made a rooftop bridge between two 100-story buildings? That same $20 for walking a 30-foot plank no longer looks desirable or even possible, does it? You’d look at me and say, ‘Not on your life!’ However, if your child was on the opposite building and the building was on fire, would you walk the length of the plank to save him? Without question you’d immediately do it, $20 or not. Why is it that the first time I asked you to cross that sky-high plank, you said no way, yet, the second time you wouldn't hesitate? The risks and dangers are the same. What changed? Your why changed your reason for wanting to do it. You see, when the reason is big enough, you will be willing to perform almost anything.