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A mass demonstration, as anyone who has ever organized any successful campaign will tell you, is the last step you take, not the first. You urge the masses to march in the streets when you know you have enough of the masses on your side, and only when you’ve already done all the preparations necessary to bring your campaign to a showdown. The big rally isn’t the spark that launches your movement.
Blueprint for Revolution: How to Use Rice Pudding, Lego Men, and Other Nonviolent Techniques to Galvanize Communities, Overthrow Dictators, or Simply Change the World
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