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Kindle Notes & Highlights
Branson understood right from the start that a company needn’t exist in isolation and, indeed, it can be mutually beneficial if two companies work together.
Customer service and customer experience set Virgin apart from other companies.
“good customer service will win every time”. He still calls a random selection of customers personally to ask for their feedback, and makes his personal phone number and email address available so that people can always come to him with ideas and criticism.
Your family are your greatest supporters and an asset to your business.
What Branson is good at, however, is looking at the bigger picture, and then working back to identify the many little steps required to make an impact overall.
“Business opportunities are like buses, there’s always another one coming.” Branson does not expect every project he touches to turn to gold, but he does expect that if he tries enough times, one of them will generate a substantial return, and that alone is enough to motivate him to keep on trying. In business, persistence and optimism pays off.
“In a company’s first year, your goal should be simply to survive, and this will likely take everything you’ve got. No matter how tired or afraid you are, you have to figure out how to keep going.” If you can get over this initial hurdle, you have at least a chance of long-term success.
