James Welsh

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By now, food companies have our string-pulling down to a science. A vast array of popular products on the grocery store shelves and the drive-through menu are engineered to be light on the health and heavy on the flash. Delicious flavor powder! New color, now even greenier! Wait’ll you get a load of the aromatic gases emanating from these microwavable food envelopes! Advertising has become pure psychology, tugging at our long-conditioned desires. Some modern classics are the McDonald’s campaign that gives us images of happy families and their pets, running in the yard and playing sports, to ...more
Gumption: Relighting the Torch of Freedom with America's Gutsiest Troublemakers
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