In 2003, we were also coming to terms with the reality that technological progress had overwhelmed our management doctrine. We were using the reductionist paradigm that had worked so well since Taylor, but we were faced with a new wave of technologies defined by connectivity—the Internet, the spread of cell phones, and the growth of social media—networks whose power lies in their emergent, nonlinear behaviors, not in the sum of their nodes. This technology produced complex problems—the kind of challenges that, as Warren Weaver observed seventy years ago, refuse to yield to reductionist
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