In 1999 we were serving a financial services company and doing one of the first e-commerce projects our firm had ever done. (Remember “e-commerce”?) I brought a draft report to him and instead of editing it, he asked, “Do I need to review this?” I knew deep down that while my report was good, he would surely find some room for improvement. Realizing this, I told him it wasn’t ready and went back to refine it further. I came back to him a second time, and a second time he asked, “Do I need to review this?” I went away again. On my fourth try, he asked the same question and I told him, “No. You
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