Burt explains: “The usual image of creativity is that it’s some sort of genetic gift, some heroic act. … But creativity is an import-export game. It’s not a creation game. … Tracing the origin of an idea is an interesting academic exercise, but it’s largely irrelevant. … The trick is, can you get an idea which is mundane and well known in one place to another place where people would get value out of it.”
