When we implemented our Upward Feedback Survey (a periodic survey about manager quality—more on this in chapter 8), we ran an A/B test to see if Googlers were more likely to give feedback to their managers if the email announcing the survey was signed by an executive or a generic “UFS Team” email alias. We saw no difference in response rates, so we opted to use the generic alias, simply because it’s easier to write one email than to ask each executive to write one of his or her own. Almost any major program we roll out is first tested with a subgroup.
