-Laptop price -Specifications-battery life, hard disk, RAM, graphics, monitor size, etc. -After sales services, complimentary products -Brand image Sales and Marketing -No. of Retail outlets, location of outlets, visibility in stores, sales representatives -Discounts & offers -Online marketing This is a big list and it’s not a good idea to indiscriminately go over them one by one. Instead, using business judgment, you can pick and prioritize few key issues, before moving to others.
