Chasing the Scream: The Search for the Truth About Addiction

by Johann Hari

Bruce says this dynamic is producing something even darker than the drug war. Cut off from one another, isolated, we are all becoming addicts—and our biggest addiction, as a culture, is buying and consuming stuff we don’t need and don’t even really want. We all know deep down it doesn’t make us happy, to be endlessly working to buy shiny consumer objects we have seen in advertisements. But we keep doing it, day after day. It in fact occupies most of our time on earth. We could slow down. We could work less and buy less. It would prevent the environment—our habitat—from being systematically destroyed. But we don’t do it, because we are isolated in our individual cages. In that environment, the idea of consuming less, in fact, fills us with panic. All this stuff, Bruce believes, is filling the hole where normal human connection should be. Unless we learn the lesson of Rat Park, Bruce says we will face a worse problem than the drug war. We will find ourselves on a planet trashed by the manic consumption that is, today, our deepest and most destructive addiction.