There is no neat template that can ever predict what will capture any one person’s imagination, or when; you just have to reach them at the right moment. But since the right moment is unknowable, you must maximize your chances. Play the odds. Put yourself forward in stubborn good cheer, and then do it again and again and again . . . The effort is worth it, because when at last you do connect, it is an otherworldly delight of the highest order.
