‘If I assume that I am making myself more worthy of respect by winning, then I must believe, consciously or unconsciously, that by defeating someone, I am making him less worthy of respect. I can’t go up without pushing someone else down.’ Gallwey says that sport is not war, and we need to think about it differently, we have to change our metaphorical frame for how we conceptualize it. For Gallwey it’s not about winning or losing the match, it’s about ‘making the maximum effort during every point because I realize that that is where the true value lies.’