Ian Pitchford

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Now here’s the most interesting part: When a language advances and adds a third term to its lexicon for color, the third term is always red. Various theories have been proposed, the dominant one being that red is important because it is the color of blood. When a language adds a fourth term, it is either yellow or green. The fifth term is either green or yellow, and the sixth term is blue.
The Organized Mind: The Science of Preventing Overload, Increasing Productivity and Restoring Your Focus
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