This kind of mission gives individuals’ work meaning, because it is a moral rather than a business goal. The most powerful movements in history have had moral motivations, whether they were quests for independence or equal rights. And while I don’t want to push this notion too far, it’s fair to say that there’s a reason that revolutions tend to be about ideas and not profits or market share. Crucially, we can never achieve our mission, as there will always be more information to organize and more ways to make it useful. This creates motivation to constantly innovate and push into new areas. A
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