People approach hiring the way Garrison Keillor describes the fictional town of Lake Wobegon, where “all the children are above average.” We all think we are great at it, but we never go back to check if we are, and so we never get better. There’s ample data showing that most assessment occurs in the first three to five minutes of an interview (or even more quickly),70 with the remaining time being spent confirming that bias; that interviewers are subconsciously biased toward people like themselves; and that most interview techniques are worthless.

