the top tail, the very best performers, experience a company differently than average or mediocre performers do. Our data show us that they find it easier to get things done, feel more valued, feel that their work is more meaningful, and leave the company at one-fifth the rate that our lowest performers do. Why? Because top performers live in a virtuous cycle of great output, great feedback, more great output, and more great feedback. They get so much love on a daily basis that the extra programs you might offer can’t actually make them much happier.