When we introduced a deferred compensation program in 2011 (the Google Managed Investment Fund), which allows Googlers to invest their bonus money alongside our finance department, we decided to make it available to everyone rather than just to senior executives, in contrast to what most companies do. In Europe, where it’s common for executives to receive car allowances, we offered them to all employees and kept the offering cost neutral by limiting the size of the benefit our more senior people received.