Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead

by Laszlo Bock

Adam Grant has an answer. In Give and Take, he writes about the power of purpose to improve not just happiness, but also productivity.50 His answer, like many brilliant insights, seems obvious once it’s pointed out. The big surprise is how huge the impact is. Adam looked at paid employees in a university’s fund-raising call center. Their job was to call potential donors and ask for contributions. He divided them into three groups. Group A was the control group, and just did their jobs. Group B read stories from other employees about the personal benefits of the job: learning and money. Group C read stories from scholarship recipients about how the scholarships had changed their lives. Groups A and B saw no difference in performance. Group C, in contrast, grew their weekly pledges by 155 percent (to twenty-three a week from nine a week) and weekly fund-raising by 143 percent (to $3,130 from $1,288). If reading

Å møte folkene man hjelper øker resultatene av arbeidet med 400%