Be frugal and generous Most things we do for our people cost nothing. Have vendors bring services in-house or negotiate lunch delivery from a local sandwich shop. TGIF and guest speakers require only a room and a microphone. Yet they result in a Brownian abundance: Googlers are constantly bumping into a new service or intriguing discussion. Save your big checks for the times when your people are most in need, the moments of greatest tragedy and joy. Your generosity will have the most impact when someone needs emergency medical attention or when families are welcoming new members. Focusing on
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