you’re a small business or a large one. A sense of humanity compels us to be thoughtful, compassionate, and above all transparent when deploying nudges. The goal is not to supplant decision-making, but to replace thoughtlessly or poorly designed environments with structures that improve health and wealth without limiting freedom. Our guiding principle? Nudges aren’t shoves. Even the gentlest of reminders can make a difference. A nudge doesn’t have to be expensive or elaborate. It only needs to be timely, relevant, and simple to put into action.
